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Editorial Policy

Last updated: 11 Oct 2026

This policy explains how NUKTA AI decides what to publish and how we keep it trustworthy.

Our priorities, in order

  1. Accuracy. Is it correct?
  2. Usefulness. Can a business owner act on it?
  3. Originality. Does it add something beyond what already exists?
  4. Business relevance. Does it matter to a small or medium business?
  5. Search value. Will people who need it be able to find it?
  6. Speed. Being first matters least.

What we never do

We never invent facts, statistics, quotes, prices, product capabilities, partnerships, testimonials, case studies, customer results or return-on-investment figures.

How we write

  • We lead with the business problem, then the AI.
  • We use plain English and explain technical terms.
  • We are specific about the steps, the type of tool, and its limits.
  • We separate fact from analysis and opinion.

Tools and prices

Every tool review answers the same questions: what the tool does, who it suits, what it costs, its limitations, its alternatives, how suitable it is for Indian businesses, and what to check before buying. Pricing is shown with the date we last verified it. Prices change, so always confirm on the provider's website.

AI developments

When we cover an AI development we answer five questions: what happened, why it matters, who should care, what changes for businesses, and what to watch next.

The AI Business Checkup

Checkup reports are produced from a fixed set of rules written and reviewed by the NUKTA AI team. They give practical guidance and no numeric score. They are not a guarantee of results.

Review and corrections

A person reviews every article before it is published. If we get something wrong, we correct it. To report an error, write to support@nuktaai.com with the page address and the correction.

Commercial independence

Sponsors and affiliate partners have no say over our editorial decisions. See our Disclosure Policy.