Google ka naya policy update: Gmail ya Photos ko AI features se connect karein to ads use kar sakte hain

Google ne 16 October 2026 ko apni privacy policy badal di. Policy ab bhi kehti hai ki Drive, Gmail ya Google Photos ke content ke base par Google personalised ads nahi dikhata, lekin ab usme ek exception jud gaya hai: agar aap in apps ko Google ke AI features se connect karte hain, to unse Google jo seekhta hai, wo ads ke liye use ho sakta hai. To kya Google Gmail data ko ads ke liye use karta hai? Default me nahi aur seedhe nahi, lekin is ek case me haan. Is update me hum batate hain ki kya badla aur is week kya check karein. Ye Google ki Privacy Policy aur Google ke apne help pages par based hai, jo 25 October 2026 ko padhe gaye.

What happened: Google ne Gmail aur Photos ke ads promise me exception jod diya

• Google ki Privacy Policy, jise Google 16 October 2026 se effective mark karta hai, kehti hai ki Google aapke Drive, Gmail ya Google Photos ke content ke base par personalised ads nahi dikhata, "unless you choose" ki aap wo data un dusri Google services ko available karayein jo personalised ads support karti hain.
• Pichhla version, jo Google ke policy archive me 1 October 2026 ka hai, me wahi promise tha, bina "unless" wali line ke.
• Wahi policy kehti hai ki Search us data ko process kar sakta hai jise aap use access karne dete hain, content ko personalise karne ke liye, "including ads".
• Content apps connect karne wala Google ka Search Help page kehta hai ki ads aapke Gmail inbox ya Google Photos library par "will not be based directly" honge. Wo ye bhi kehta hai ki Search in apps se "may reference summaries, excerpts and inferences", aur wahi jaankari aapko ads dikhane me use ho sakti hai.
• Wo page kehta hai ki advertisers ko aapke Gmail inbox ya Google Photos tak access nahi milta. Policy personalised ads se sensitive categories, jaise health, ko bahar rakhti hai.
• The Verge ne ye badlav 23 October 2026 ko report kiya. Humne wording Google ke apne pages se match karke dekhi.

What is not known: Google ke pages ye nahi batate ki kitne logon ne ye apps connect kiye hain, ya ye badlav India me ads me abhi se dikh raha hai ya nahi.

Small business ke liye ye kyun zaroori hai

Bahut se Indian owners business ek personal Gmail address se chalate hain. Quotations, payment confirmations, supplier mails aur customer enquiries usi inbox me rehti hain. Product photos, shop ki photos aur kabhi kabhi documents ki photos Google Photos me hoti hain.

Google ke pages me kahin nahi likha ki aapka inbox default se ads ke liye use hota hai. Ye badlav tab lagu hota hai jab aap in apps ko Gemini app ke Personal Intelligence ya Search ke AI Mode jaise features se connect karte hain. Google connect karne ko aapki choice batata hai. Lekin jo feature aapne ya aapke team member ne pehle behtar answers ke liye on kiya tha, uska ab ek doosra use ho sakta hai, ads.

Risk ye nahi hai ki advertisers aapki mail dekh lenge, kyunki Google kehta hai ki wo nahi dekhte. Risk ye hai ki aapne ek cheez ke liye haan kaha tha aur policy ab doosri cheez ki ijazat deti hai.

Kise dhyan dena chahiye

• Wo owners jo business mail ke liye personal Gmail address use karte hain.
• Koi bhi jisne Gmail ya Google Photos ko Gemini ya Search ke AI Mode se connect kiya hai.
• Wo teams jahan staff customer details ya document photos personal accounts se bhejta hai.

Aapke liye kya badalta hai

16 October se pehle policy ka promise seedha tha: is content se koi ads nahi. Uske baad promise me ek condition hai, aur wo condition aapki apni setting hai.

Is week apni Google settings kaise check karein

1. Gemini kholiye (gemini.google.com ya app). Settings me jaiye, phir Personal Intelligence, phir Connected apps. Agar zaroorat nahi, to Google Workspace (isme Gmail aata hai) aur Google Photos ko off kar dein. Google ka Gemini help page ye steps batata hai.
2. Google Search me apni profile picture par tap karein, phir Search personalization, phir connected content apps. Ye path Google ki January 2026 ki post se hai. Google ka help page kehta hai ki Search settings screens update ho rahi hain, to naam alag ho sakte hain.
3. My Ad Center kholiye aur dekhiye ki personalised ads on hain ya nahi. Google ka help page kehta hai ki wahan se aap personalised ads on ya off kar sakte hain.
4. Yaad rakhiye ki disconnect karne se past data nahi mitta. Google ka help page kehta hai ki kisi app ko disconnect karne se, ya usme data delete karne se, Search Services History ka data delete nahi hota, jo product improvement ke liye, generative AI models ki training sahit, ab bhi use ho sakta hai. Us history ko aap activity.google.com par manage aur delete kar sakte hain.
5. Hamari apni salah: personal Gmail ya Photos account me ID copies, bank statements ya customer lists mat rakhiye. Hamara guide padhiye customer data privacy and AI tools par, aur simple AI rules for your team set kijiye.

Agar ye screens nahi dikh rahi, to ho sakta hai feature abhi aap tak nahi pahuncha; Google kehta hai ki ise dheere dheere release kiya ja raha hai.

Aage kya dekhna hai

• Kya Google aur detail me samjhata hai ki ads connected apps ke summaries aur inferences kaise use karte hain.
• Kya Personal Intelligence India me aur free users tak pahunchta hai. Google ki India post 14 April 2026 ki paid Google AI plans se shuru hui thi aur usme kaha gaya tha ki free users baad me aayenge.
• Aapki ad settings: Google jab Search settings screens update kare, uske baad My Ad Center dobara dekhiye.

Not sure where AI can help your business safely? The free AI Business Checkup takes about three minutes.