AI se ad copy kaise likhein, Facebook aur Google ke liye: teen versions aur ek fair test

Aapke paas ek offer hai, chhota budget hai, aur Ads Manager me "primary text" ka khaali box hai. Ye guide dikhata hai ki AI se Facebook, Instagram aur Google ke liye ad copy kaise likhein: ek saaf offer, teen versions jo alag tarah se shuru hote hain, aur ek fair test jo batata hai ki kaun se words enquiries laate hain. Isme ad ke words ki baat hai, budget ya targeting ki nahi.

What you need

• Ek offer jo aap is month de sakte hain, uski price ya terms bilkul waise jaise aap charge karte hain.
• Koi bhi achha AI assistant, jaise ChatGPT, Gemini ya Claude.
• Meta Ads Manager, Google Ads account, ya dono, pehle se set up.
• Paanch se das baatein jo customers sach me kehte hain, WhatsApp, calls ya reviews se.
• Likhne ke liye ek ghanta, aur test ke liye do week.

Step 1: Offer card likhiye

AI achhe ads sirf saaf facts se likhta hai. Pehle ye card bhariye, aur andaza lagane ke bajaye line khaali chhod dijiye.

Baad me, ad ki jo bhi baat card par nahi hai, wo delete hogi.

Step 2: Customer ke words ikattha kijiye

Owners trade ke words use karte hain; customers apni problem batate hain. Chats, calls aur reviews se paanch se das asli lines copy kijiye, jaise "AC chal raha hai par room thanda nahi ho raha". Pehle naam, phone number aur address hata dijiye, aur customer lists ya bills kabhi kisi AI tool me paste mat kijiye. Hamara guide customer data aur AI tools batata hai ki kya share karna safe hai.

Step 3: Teen versions maangiye, har ek ki alag shuruaat

Har version reply karne ki ek alag wajah test karta hai: problem, offer, aur bharosa. Ek prompt jo aap apne business ke hisaab se badal sakte hain:

You are helping a small Indian business write a Facebook and Instagram ad. My offer card: [paste your card] What customers say: [paste 5 to 10 lines, with no names or numbers] Write three versions. Version A opens with the customer's problem, version B with the offer, and version C with why they can trust us, using only the proof on my card. For each version, write two or three short sentences of primary text, where the first sentence works on its own, and a headline of up to six words. Use simple words a customer would use. Do not use "best", "No. 1", "guaranteed" or "100%". Do not say or hint that the reader has a health problem, money trouble or any other personal situation. No capital letters for emphasis. Keep every number exactly as I wrote it. Do not add anything that is not in my text.

Agar customers aapko Hindi ya Hinglish me message karte hain, to prompt me ek line jodiye: "Then write version A again in simple Hinglish, in English letters." Hamara guide Hindi aur regional languages me customer messages batata hai ki ise kaise check karein.

Step 4: Words ko har platform ke hisaab se fit kijiye

Har platform aapke message ko alag boxes me rakhta hai.

Google ke liye, ek prompt jo aap badal sakte hain. Baarah headlines shuruaat ke liye kaafi hain, aur baad me aap Google ki limit 15 tak aur jod sakte hain:

Turn the three versions below into a Google responsive search ad: 12 headlines of 30 characters or fewer and 4 descriptions of 90 characters or fewer, with the character count after each line. Each headline must make sense on its own and next to any other. Use words a customer would type, such as [your service] in [your city]. No repeated words, phone numbers, symbols or capital letters for emphasis. Keep every number exactly as I wrote it. Do not add anything that is not in my text. [paste versions A, B and C]

AI tools aksar characters galat ginte hain, isliye har line ki length khud check kijiye.

Example: Jaipur ka ek made-up AC service business

Jaipur ka ek made-up AC service business, jisme chaar technicians hain, garmi se pehle zyada bookings chahta hai. Uske card me likha hai: ghar par AC service, filter aur coil ki safai aur gas pressure check, extra kaam ki price kaam shuru karne se pehle batayi jaati hai, sirf Jaipur, 2014 se business, bookings WhatsApp par.

Version A, problem:

"AC chal raha hai par room abhi bhi garam? Hamare technician aapke ghar par filter aur coils saaf karte hain aur gas pressure check karte hain. WhatsApp par book kijiye."

Version B, offer:

"Jaipur me ghar par poori AC service: filter aur coil ki safai ke saath gas pressure check. Koi bhi extra kaam shuru karne se pehle aapko uski price bata di jaati hai."

Version C, bharosa:

"2014 se poore Jaipur me AC ki service. Hamare technicians koi bhi repair karne se pehle samjhate hain aur likha hua bill dete hain."

AI ke pehle draft ne business ko "Jaipur's most trusted AC experts" kaha aur "same-day visits" ka vaada kiya. Dono baatein card par nahi thi, isliye owner ne dono delete kar di. Google ke liye "AC Service at Home in Jaipur" aur "Gas Pressure Check Included" jaisi lines rakhi gayin, har ek 30 characters se kam.

Step 5: Live hone se pehle har line check kijiye

Jab customer ad ki koi baat quote karta hai to phone aap uthate hain, isliye har version check kijiye:

• Har price, date aur term card se milti hai.
• Koi aisa claim nahi jo aap prove na kar sakein, jaise "best", "most trusted" ya "guaranteed". ASCI Code, jo India me advertising ka self-regulation code hai, kehta hai ki ads honest aur truthful hon.
• Facebook aur Instagram par koi line padhne wale ki health, paise ki pareshani, umar ya dharm ke baare me na kahe, na ishara kare. "Kamar dard se pareshan hain?" jaisi line Meta allow nahi karta; "Kamar aur gardan ke dard ke liye physiotherapy" aapki service ke baare me batati hai.
• Jobs, housing ya property, loans aur doosre financial products, ya social issues aur politics ke ads ke liye Meta Ads Manager me Special Ad Category chunni hoti hai. Pehle uske rules padhiye.
• Google par text me phone number nahi, aur dhyan kheenchne ke liye capitals, symbols ya repeat words nahi.
• Reviews aur photos asli hon aur customer ki marzi se dikhaye jaayein. AI se kabhi "customer review" mat likhwaiye.

Health, paise, education ya property ke claims par shak ho to lawyer se poochiye; ye guide general information hai.

Step 6: Fair test chalaiye

Sirf words badaliye. Picture, audience, budget aur dates same rakhiye.

• Facebook aur Instagram: Meta Ads Manager ka A/B test use kijiye. Har version audience ke alag part ko dikhaya jaata hai, isliye koi dono nahi dekhta, aur Meta dono ke liye same budget rakhne ki salah deta hai. Apne do sabse mazboot versions test kijiye aur teesra agle round ke liye rakhiye. Haath se ads on aur off karna fair test nahi hai.
• Google: wo pehle se aapki lines ko milata hai, isliye teeno versions ki sabse achhi headlines ek hi ad me daaliye. Google ki salah ke mutabik poore ad ko enquiries se parakhiye, aur asset report se wo line badaliye jise kai weeks tak koi impression na mile.
• Likes nahi, enquiries giniye. Har nayi enquiry se poochiye "Aapne hamein kahan dekha?" aur date aur version ke saath sheet me likhiye.
• End date pehle tay kijiye, jaise do week. Chhote budget me numbers chhote rehte hain; agar do versions kareeb hon, to jo aapki tarah sunai deta hai use rakhiye aur naya idea test kijiye.

Step 7: Winner rakhiye aur agla challenger likhiye

Winner rehta hai aur ek naya version use harane ki koshish karta hai. Ek prompt jo aap badal sakte hain:

This ad brought the most enquiries last month: [paste the winner] This one brought fewer: [paste the other] Write one new version with the same offer and facts that opens differently, for example with [a customer question / the season / what is included]. Keep every number exactly as I wrote it. Do not add anything that is not in my text.

Har round ek hi sheet me rakhiye; dheere dheere ye dikhati hai ki aapke customers kin words par reply karte hain.

Mistakes to avoid

• Apne naam se shuruaat. "[Aapki shop ka naam] me aapka swagat hai" customer ko kuch nahi batata; unki problem ya offer se shuru kijiye.
• Ek saath teen cheezein badalna. Nayi picture, naya text aur nayi audience ek saath hon to pata nahi chalta ki kya kaam aaya; har round me ek hi cheez badaliye.
• AI ki banayi extra baatein rakhna. Free installation ya koi discount jo aapne socha hi nahi, vaada ban jaata hai; jo card par nahi hai use delete kijiye.
• Logon ko galat jagah bhejna. Agar ad kehta hai "WhatsApp par book kijiye", to button WhatsApp khole, aapka home page nahi.

Common questions

Kya ChatGPT Facebook aur Google ads likh sakta hai?

Haan, aapke offer, aapki prices aur customers ke words se ye achhe draft banata hai. Ye aapka business nahi jaanta, isliye khaali jagah andaze se bhar deta hai. Ad live hone se pehle har line offer card se milaiye.

Small business ke liye Google Ads better hai ya Facebook?

Dono alag kaam karte hain. Google search ads un logon tak pahunchte hain jo abhi Google par aapki service type kar rahe hain; Facebook aur Instagram ads un logon tak jo dhoondh nahi rahe the par dekh kar ise chahein. Wahan se shuru kijiye jahan aapke customers pehle se dekhte hain, chhota test kijiye, aur enquiries compare kijiye.

Ad ka text kitna lamba ho?

Google ki limits fixed hain: headlines 30 characters tak aur descriptions 90 tak. Facebook aur Instagram par poora message pehle sentence me rakhiye, kyunki phone par baaki text tab tak chhupa reh sakta hai jab tak koi aage padhne ke liye tap na kare.

Kya main apna ad Hindi ya Hinglish me likh sakta hoon?

Haan, us language me likhiye jisme aapke customers aapko message karte hain ya aapko search karte hain. Live hone se pehle AI ka version kisi aise insaan se zor se padhwaiye jo ye language roz bolta ho, kyunki AI ka translation kabhi kabhi banawati lagta hai.

Kya Facebook ya Google khud ad text likh sakte hain?

Dono aapke apne text aur website ke basis par ad text suggest kar sakte hain ya jod sakte hain. Meta poore ad ka result dikhata hai, isliye aap nahi dekh paayenge ki kaun si suggested line ne kaam kiya, aur Google aapko wo suggested lines hatane deta hai jo aap nahi chahte. Unhe bhi apni lines ki tarah check kijiye.

Next step

Is week ek offer ka card bhariye aur Step 3 ka prompt chalaiye; Step 5 ke check se pehle kuch live mat kijiye. Jeetne wale words posts me dobara use karne ke liye AI se monthly content plan dekhiye, ya free AI Business Checkup lijiye aur dekhiye ki AI aage kahan kaam aa sakta hai.