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Online sellers ke liye AI se product descriptions aur catalogue content

Good listings buyer ke questions ka answer poochhne se pehle de deti hain. Har product ki ek fact sheet banayein aur AI se titles, descriptions aur bullet points likhwayein jo true rahein.

By NUKTA AI Team3 min read
A mug and a folded kurta beside a product description card
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  1. Step 1: Har product ki fact sheet banayein
  2. Step 2: Listing generate karein
  3. Step 3: Har claim check karein
  4. Step 4: Har selling place ke liye adapt karein
  5. Step 5: Ek-ek nahi, batch me karein
  6. Photos aur images
  7. Listings improve karne ke liye customer questions use karein
  8. Ye mistakes avoid karein

Agar aap marketplace, apni website ya WhatsApp catalogue par sell karte hain, to aapki listing salesperson ka kaam karti hai. Zyadatar returns aur questions un listings se aate hain jo kuch chhod deti hain. AI achhi listings jaldi likh sakta hai, bas aap use facts dein.

Step 1: Har product ki fact sheet banayein

Spreadsheet me one row per product, in columns ke saath:

ColumnExample (ek made-up steel bottle)
Product nameInsulated steel water bottle
Size aur weight750 ml, 320 g
MaterialStainless steel, andar aur bahar
ColoursBlack, blue, silver
Key featuresPaani kai hours thanda rakhta hai, leak-proof cap, car cup holder me fit hota hai
Kiske liye haiOffice, gym, travel
CareHand wash, microwave me na rakhein
Box me kya haiEk bottle, ek cap
Ye kya nahi haiFizzy drinks ke liye nahi
Warranty ya returnsAapki policy ke hisaab se

Sirf wahi bharein jo aapko pata hai ki true hai. Agar aapne test nahi kiya ki ye paani kitni der thanda rakhta hai, to number na likhein.

Step 2: Listing generate karein

You write product listings for an online seller in India. Using only the facts below, write: (1) a title under 80 characters with the product type, key feature and size; (2) five bullet points, each starting with the benefit and then the fact; (3) a description of 80 to 120 words in simple English; (4) five search phrases a buyer might type. Do not add any feature, number, certification or claim that is not in the facts. If something important for a buyer is missing, list it under "Missing information". Facts: [paste the row].

"Missing information" wali line useful hai. Ye batati hai ki buyers kya poochenge.

Step 3: Har claim check karein

Listing ko fact sheet se match karke padhein. Especially ye dekhein:

  • numbers jo AI ne round kar diye ya khud bana liye
  • "best", "100%", "guaranteed", "medical", "organic" ya "BIS certified" jaise words jo aap prove nahi kar sakte
  • doosre brands se comparisons
  • health ya safety ke baare me kuch bhi

India me product page par wo mandatory declarations bhi honi chahiye jo aapke product par apply hoti hain, jaise maximum retail price, country of origin aur seller details. Apne marketplace ki requirements aur apni product category ke rules check karein. Ye guide general information hai, legal advice nahi.

Step 4: Har selling place ke liye adapt karein

Haath se rewrite karne ke bajaye versions maangein:

  • "Shorten the description to 40 words for a WhatsApp catalogue."
  • "Rewrite the bullet points for a customer who is buying this as a gift."
  • "Write the same description in simple Hindi."

Master version spreadsheet me rakhein, taaki har channel same baat kahe.

Step 5: Ek-ek nahi, batch me karein

Jab prompt ek product ke liye kaam kar jaye, to ek sitting me 10 karein. Rows ek ke baad ek paste karein, ya AI se ek small table process karwayein. Har result check karein. Bina padhe bulk me publish na karein.

Photos aur images

AI image tools background clean kar sakte hain ya lifestyle setting bana sakte hain. 2 cautions:

  • Product exactly waisa dikhna chahiye jaisa real life me hai. Image tool ko uska colour, shape ya size change na karne dein.
  • Apne marketplace ke image rules follow karein. Wo aksar main photo ke liye plain background maangte hain.

Listings improve karne ke liye customer questions use karein

Har month wo questions collect karein jo buyers ne poochhe, aur returns ke reasons. Answers fact sheet me add karein aur listing regenerate karein. Jo listing question poochhne se pehle answer de deti hai, wo better sell hoti hai aur kam return hoti hai.

Ye mistakes avoid karein

  • AI ko sirf product name se likhne dena. Wo features khud bana lega.
  • Competitor ki listing copy karna. Wo aapke product ke liye galat ho sakti hai, aur unke rights infringe kar sakti hai.
  • Title me keywords bhar dena. Marketplaces ise penalise karte hain aur buyers trust nahi karte.
  • Box contents bhool jana. "Mujhe kya milega?" sabse common questions me se ek hai.

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